Privacy policy

Last updated: 3 March 2026

Little heart & i AB operates this store and website, including all related information, content, features, tools, products, and services in order to provide you, the customer, with a personalized shopping experience (the “Services”). Little Heart & i is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you confirm that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.

Personal Data We Collect or Process

When we use the term “personal data,” we mean information that identifies or can reasonably be linked to you or another individual. Personal data does not include information collected anonymously or that has been de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal data:

Contact information including name, address, billing address, shipping address, telephone number, and email address.

Financial information including credit card numbers, debit card numbers, financial account information, payment method details, payment confirmations, and transaction data.

Account information including username, password, security questions, preferences, and settings.

Transaction information including items you view, add to cart, add to wishlist, purchase, return, exchange, cancel, and your purchase history.

Communications with us including information you provide when contacting customer support.

Device information including information about your device, browser, network connection, IP address, and other unique identifiers.

Usage information including information about how and when you interact with or navigate the Services.

Sources of Personal Data

We may collect personal data from:

• Directly from you when you create an account, use the Services, communicate with us, or otherwise provide personal data.

• Automatically through the Services, including via cookies and similar technologies.

• From our service providers when they collect or process personal data on our behalf.

• From partners or other third parties.

Cookies and Similar Technologies

We use cookies and similar technologies to improve your experience on our website, analyze traffic, and display relevant advertisements.

What are cookies?

Cookies are small text files stored on your device when you visit our website. They help us remember your preferences and understand how you use our site.

What types of cookies do we use?

Necessary cookies – Required for the website to function properly (e.g., managing your cart and login).

Analytics cookies – Help us understand how visitors use our website.

Marketing cookies – Used to display relevant ads based on your interests.

Third-party services using cookies:

• Shopify – To operate our webshop and process payments

• Klaviyo – Email marketing and personalization

• Judge.me – Product reviews

• Meta (Facebook/Instagram) – Marketing and advertising

• PostNord – Shipping and package tracking

Managing cookies

You can change your cookie preferences at any time via our cookie banner or your browser settings. Please note that blocking certain cookies may affect the functionality of the website.

How We Use Your Personal Data

We may use your personal data to:

Provide, personalize, and improve the Services

Including processing payments, fulfilling orders, managing your account, handling returns, remembering preferences, recommending products, and providing a personalized shopping experience.

Marketing and Advertising

To send promotional communications via email or SMS and display advertisements based on your previous interactions.

Security and Fraud Prevention

To verify accounts, provide secure transactions, detect fraud, and protect our Services.

Communication

To provide customer support and maintain our relationship with you.

Legal Reasons

To comply with applicable laws, respond to legal requests, enforce our policies, and protect our rights.

How We Share Personal Data

We may share personal data with:

• Shopify and service providers acting on our behalf

• Klaviyo (email marketing)

• Judge.me (reviews)

• Meta (advertising)

• PostNord (shipping)

• IT, analytics, cloud storage, and support providers

We may also share data with business or marketing partners for advertising purposes.

We may disclose personal data in connection with legal obligations, mergers, or other business transactions.

Relationship with Shopify

The Services are provided through Shopify, which collects and processes personal data to provide and improve the Services.

Your data may be transferred to Shopify and third parties in other countries. Shopify may act as data controller for certain processing activities related to enhanced features and personalized advertising.

For more information, please visit Shopify’s Privacy Policy at:

https://privacy.shopify.com/en

Third-Party Websites

Our Services may link to third-party websites. We are not responsible for their privacy practices.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal data from individuals under the legal age of majority in your jurisdiction.

Data Security and Retention

No security measures are perfect. We cannot guarantee absolute security.

We retain personal data as long as necessary to fulfill contractual, legal, and business obligations.

Your Rights

Depending on your location, you may have rights including:

• Right of access

• Right to deletion

• Right to correction

• Right to data portability

• Right to object or restrict processing

• Right to withdraw consent

You may contact us to exercise your rights. We may verify your identity before processing requests.

We will not discriminate against you for exercising your rights.

Complaints

You may contact us regarding concerns about your personal data. You may also file a complaint with your local data protection authority.

International Transfers

We may transfer your data outside your country. Where required, we use recognized safeguards such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be published on this page with a revised “Last updated” date.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

info@littleheartandi.se

Under applicable data protection laws, Little heart & i AB is the data controller for your personal data.